Bonnie Sainsbury “Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.”
87% of Australians access the internet daily and 55% do it more than 5 times per day. Facebook is the most popular social network site, followed by Instagram, LinkedIn and Twitter. The use of Social Media today is not reserved for staying in touch with family and friends. Social Media has emerged as a global research tool. We use it daily to find information about businesses, travel destinations, access promotional offers, research products and services we want to buy and provide feedback.
Social Media provides Small Businesses with the opportunity to connect and communicate with their customers and build their brand. It is a customer service platform allowing customers to give feedback about the products or services they’ve bought. Small Businesses can use Social Media to monitor sentiment and their competition. This can all be done with little financial input, making it one of the most cost-effective channels for businesses to reach their customers.
The secret to building your tribe on Social Media, is to know your customer. The success to Social Media lies in creating an authentic message at the right time on the right social network that will connect with your tribe.
Incorporating Social Media into your marketing strategy can be overwhelming and time consuming and is one of the biggest reasons why so many Small Businesses choose not to do it. ThreePoints Creative can help you to create the right strategy for your business and also to implement it, saving you valuable time and money.
Remember, Social Media is a marathon and not a sprint. It requires a long term investment of commitment and persistence, but the results will be worth the effort.